Physician. Founder. Creator.

Dr. Laura
PurdyMD, MBA

Chief Executive Officer and Founder

Board-certified family medicine physician. U.S. Army veteran. Telemedicine pioneer. Founder and CEO of Exilara.

To see farther, say the truth,
and then build it with you.

Dr. Laura during her Army serviceDr. Laura recording I Am WiserDr. Laura with the JellyMed community
Clinical leadership
with a national reach.
WISPHIMS & HERSOPENLOOPMDLIVE
01 / THE PERSON

Medicine is
the heart
of the work.

Dr. Laura Purdy in the purple outfit from her current brand shoot

In her own words

“I build doctor-led healthcare models: structure that survives scrutiny and still feels like care.”

Dr. Laura Purdy, MD, MBA, is a physician, entrepreneur, military veteran, mother, and builder who has spent enough time inside healthcare to know that a bold idea is not the same thing as a blueprint. She sees what could be, but she is most interested in what can be built well.

Medicine is the heart of her work. Business and leadership are how she gives that work reach. She asks the question the room is avoiding, translates the complicated without making anyone feel small, and gives vision enough structure to survive real life.

Mission

Why she builds

To lead with physician-hearted vision, using innovation, clarity, and integrity to build ideas, systems, and care models that genuinely improve people’s lives.

Vision

The future she sees

A future where healthcare, business, and leadership are more human, more creative, and more transformative — because bold ideas are guided by love, excellence, and service.

14Years of active-duty Army service
50+Digital health companies served as medical director
38State medical licenses
100K+Patient consultations
2007Service2017Virtual care2021ExilaraTodayThe whole person

02 / WHERE IT BEGAN · 2007–2021

Fourteen years
of showing up.

Dr. Laura Purdy in U.S. Army uniform in June 2007
U.S. Army · 2007
Dr. Laura Purdy in dress uniform embracing a child at Fort Campbell
Fort Campbell

Physician. Soldier. Mother.

Her Army career took her from Special Operations Civil Affairs medicine in East and West Africa to inpatient leadership and the COVID-19 response at Fort Campbell.

Guiding a medic through an emergency from hundreds of miles away is where her work in virtual care began.

“I have never been able to separate the business of healthcare from the people it touches. I do not think we are supposed to.”

Archival photographs from her Camies 2 Civies profile.

Battalion Surgeon, 91st Civil Affairs BattalionFort Bragg, North Carolina

Battalion physician for a Special Operations Civil Affairs unit with teams across East and West Africa. Clinical support often happened by radio or phone, far from any hospital.

  • Led combat medical readiness and provided remote clinical guidance to medics without hospital access.
  • Built health, wellness, and education programs around what host-nation communities could sustain.
  • Trained Special Operations medics on cultural considerations, first aid, hygiene, food safety, and disease prevention.
Medicine-Pediatrics HospitalistBlanchfield Army Community Hospital

Managed adult and pediatric inpatients, caring for active-duty soldiers, family members, and retirees on the same service.

  • Carried the inpatient census, took emergency department admissions, and coordinated consulting services.
  • Managed discharge planning and transfers to higher levels of care off post.
Chief of Inpatient ServicesBlanchfield Army Community Hospital

Led the inpatient service while continuing to carry a clinical load.

  • Set inpatient admission, transfer, and escalation standards.
  • Led quality and safety review and the staffing model for continuous inpatient coverage.
Battalion Surgeon, Warrior Transition BattalionFort Campbell, Kentucky

Senior medical authority for soldiers with complex or prolonged medical conditions, supporting their return to duty or transition to veteran status.

  • Oversaw primary care, social work, pharmacy, occupational therapy, and physical therapy service lines.
  • Worked with nurse case managers and unit leadership on transition plans and medical evaluation board documentation.
  • Served as liaison to 101st Airborne Division headquarters and counterparts nationwide.
  • Directed COVID-19 transition operations and care coordination from early 2020.

03 / BRINGING CARE CLOSER

From a radio
in the field
to national care.

In 2017, Dr. Purdy became MDLIVE’s first full-time employed physician. She completed more than 20,000 consultations and developed clinical protocols adopted into the platform’s national care model.

That work grew into clinical leadership at Hims & Hers, Wisp, OpenLoop, and other digital health companies—building the teams, care models, and systems behind virtual medicine.

15+years of clinical
and executive work

PC Owner & Regional Medical Director

Hims & Hers

More than 50 professional corporations consolidated. A provider network that grew past 500 clinicians.

Fractional Chief Medical Officer

Wisp

Company-wide clinical initiatives, including the buildout of gender-inclusive care.

Employed Chief Medical Officer

OpenLoop

National clinical operations and the provider networks behind white-labeled virtual care.

04 / WHAT SHE IS BUILDING

The brands
she is building.

Exilara

Dr. Purdy founded Exilara to build healthcare brands on purpose, from the beginning. Four operating brands. Each with its own voice, a clear purpose, and the systems to carry its promise into real life.

Swell Medical
Aesthetic
JellyMed
Venture

Exilara · Founder, CEO/CMO

Build what matters.
Care for what lasts.

Behind every brand, system, and idea are people. We want our team members and colleagues to feel known, supported, trusted, and able to grow. The work should never become more important than the people doing it.

“The work matters, and so do the people carrying it.”

Real care. Clear next steps. A familiar place to start.

Swell Medical

Virtual primary care

Swell Medical

One familiar place to start for the health questions real life keeps bringing up.

Standards that protect patients. Systems that protect your business.

Aesthetic

Med spa clinical oversight

Aesthetic

Dr. Laura helps med spa and wellness founders build businesses worthy of the patients who trust them.

JellyMed

Festival and event medicine

JellyMed

Telehealth urgent care and event medicine for the music and festival community, delivered with clinical clarity and zero shame.

Your joy deserves backup. We are the glow that stays on.
Venture

Healthcare architecture

Venture

Ownership, risk, clinical authority, operations, and next steps made visible—then built alongside the founder.

We are not here to bless your deck. We sit in the details with you.

One care home · Swell Medical

Everyday health. Urgent questions. Ongoing support.

RapidResponse and MeltOff now sit within Swell Medical, bringing fast-access care and weight-loss support into one familiar place to start.

LPMD Medical Group

Physician-led national medical group

LPMD Medical Group

LPMD Medical Group provides clinical care and clinical customer support across cash-pay healthcare environments. Exilara, operating through LPMD Health LLC, is the management services organization that supports the group.

The medical group also serves other MSOs and the businesses they support, retaining its own clinical identity and standards.

Media and specialty care

The Local

I Am Wiser

Dr. Laura hosts conversations about the experiences that change us, with room for honest questions, humor, and the parts of life that rarely fit in a biography.

Listen to the conversations
National Neurosurgery Group

Administrator

National Neurosurgery Group

Dr. Laura’s role is administration: helping the practice run clearly and consistently so its neurosurgeons can focus on patient care.

Promise Pediatric Neurosurgery

Promise Pediatric Neurosurgery

Dr. Laura supports the practice behind the care. The pediatric neurosurgical team guides families through diagnosis, treatment options, and next steps.

05 / THE WHOLE PERSON

At work.
And in her life.

A physician, a founder, a mother of five, a partner, and a musician.

Follow @drlaurapurdy

Away from the stage

A day in her life

Between meetings and interviews, there is work to finish and family to come home to. Music is part of her life, too.

JellyMed

Care, out in real life

Your joy
deserves backup.

Dr. Laura created JellyMed so the music and festival community could bring the real version of the story without being shamed for it. Joy belongs in the health conversation. So do science, consent, and clear medical boundaries.

Dr. Laura on the festival grounds

Listening
comes first.

Sometimes the conversation starts in a clinic. Sometimes it starts at a festival. Either way, she wants to hear the whole story.

Dr. Laura with the JellyMed team and community
Dr. Laura in pink and purple from her current brand shoot

06 / MAKING ROOM FOR THE STORY

Ask one more
question.

On I Am Wiser, Dr. Laura talks with people about the decisions, setbacks, and experiences that changed them. There is room for humor, hard questions, and a story that takes an unexpected turn.

Dr. Laura Purdy on the I Am Wiser flamingo set

I Am Wiser · In conversation

What changes
when we listen?

Dr. Laura and Dr. Junaid Kalia talk about medicine, technology, and the families behind the decisions.

Explore more conversations

I Am Wiser · With Justin Smith

Turning Betrayal Into a Blueprint for Relationship Safety

Listen to the episode
More I Am Wiser episodes

DR. LAURA PURDY, MD, MBA · CURRICULUM VITAE

Chief Executive
Officer and Founder

Telemedicine Pioneer
Physician Executive
Entrepreneur · Speaker

Professional experienceRoles · Dates · Responsibilities
2021 — PRESENTFounder, CEO/CMOEXILARA

Founded and leads a healthcare group serving patients, clinicians, and businesses through four operating brands.

  • Swell Medical: virtual primary care.
  • Aesthetic: med spa clinical oversight, compliance, and operations.
  • JellyMed: telemedicine for the music festival, event, and EDM community, including mental health prevention.
  • Venture: advisory services, PC/MSO compliance infrastructure, and clinical services supporting compliant patient care in all 50 states and the District of Columbia.
JUL 2022 — JAN 2026Fractional Chief Medical OfficerMED VIDI

Senior clinical authority and authorized official of the professional corporation for a telepsychiatry platform treating anxiety, depression, ADHD, and related conditions.

  • Oversaw provider management, clinical quality, and credentialing across the clinician network.
  • Directed care coordination and the pathways patients followed through treatment.
DEC 2020 — MAR 2025Fractional Medical DirectorCIRCADIA HEALTH

Directed clinical integration of a contactless remote patient monitoring platform supporting more than 20,000 patients daily. The company's system was the first of its kind to receive FDA clearance.

  • Oversaw clinical integration of the monitoring platform and its care pathways.
  • Partnered with product and engineering teams on clinical accuracy and workflow design.
  • The platform applies artificial intelligence to detect early signs of congestive heart failure, COPD exacerbation, pneumonia, sepsis, urinary tract infection, and falls.
APR 2022 — NOV 2023Employed Chief Medical OfficerOPENLOOP HEALTH

The senior clinical voice for a B2B telehealth company supplying provider networks, multistate licensing, and care delivery to digital health companies.

  • Advised client startups on care delivery, compliance, and clinical strategy.
  • Led national clinical operations and provider engagement.
  • Helped build the provider networks behind white-labeled virtual care services.
JUL 2019 — NOV 2023Fractional Chief Medical OfficerWISP

Led company-wide clinical initiatives for a national sexual and reproductive health telehealth company.

  • Led the buildout of gender-inclusive care.
2019 — APR 2022PC Owner and Regional Medical DirectorHIMS & HERS

Owned the professional corporation and oversaw clinical expansion and regulatory compliance through a period of rapid growth, with a provider network that grew past 500 clinicians.

  • Consolidated more than 50 professional corporations across multiple states.
  • Launched asynchronous behavioral health and dermatology programs.
  • Scaled provider networks and maintained regulatory compliance.
  • Streamlined multistate medical operations and provider readiness.
  • Engagement evolved from fractional to contractor, then employed, and back to contractor through the transition out.
JAN 2017 — JAN 2025Freelance Virtual PhysicianVIRTUAL CARE

Provided direct virtual patient care on a contract basis across national telehealth platforms.

  • Delivered primary care, urgent care, and condition-specific virtual care.
2017 — 2019Employed Lead Telemedicine PhysicianMDLIVE

Served as the company's first full-time employed physician.

  • Completed more than 20,000 patient consultations.
  • Led compliance and quality initiatives.
  • Developed clinical protocols adopted into the platform's national care model.

Education

MBA · 2020
Southern New Hampshire University
MD · 2011
Uniformed Services University of the Health Sciences
BA, Psychology · 2005
Ball State University

Credentials

Board-certified
Family Medicine

American Board of Family Medicine
Issued August 2014 · Credential 95531021

38 state medical licenses

Recognition

Meritorious Service Medal
U.S. Army · 2013
Best Health Expertise Luminary
CIO Today · 2024
Top 50 Women in Telemedicine
Fast Company · 2025

07 / WHAT STAYS THE SAME

Excellence
with love.

Dr. Purdy does not separate excellence from love; the standard is high because people matter.

Dr. Laura during her Army service with her baby

Army family photograph: Forbes Israel.

01 / 08

Somebody Has to Hold the Blueprint

“Vision is not seeing what could be. It is caring enough to build what should be.”

DR. LAURA PURDY

The standards behind the work

What she
stands for.

Innovation

We imagine beyond the status quo and create better ways for care, leadership, and systems to serve people.

Resiliency

We adapt, endure, and keep moving with courage, especially when the path is difficult.

Transformation

We turn insight into meaningful change that helps people, businesses, and healthcare evolve.

Integrity

We choose what is honest, ethical, and aligned, even when it requires discipline.

Excellence

We pursue exceptional standards in thought, care, execution, and every experience we create.

Love

We lead with humanity, compassion, and genuine care for the people behind every decision.

Clarity

We make complex ideas understandable so people can move forward with confidence.

Service

We use our gifts, knowledge, and leadership in service of something bigger than ourselves.

Speaking & media

Clinical credibility.
Founder experience.
A human point of view.

Dr. Purdy speaks from experience: caring for patients, serving in the Army, leading clinical teams, and building healthcare companies. She talks openly about what those roles have taught her.

For keynotes, panels, interviews, and podcasts, contact her team with the topic, audience, and event date.

Invite Dr. Laura

Vision · Transformation · Leadership · Clarity · Love · Service

Let’s build
what matters.

@drlaurapurdy